Projects and Code Names: My Biz as a House

You know how I talk about having a varied and expansive tool box for wordsmithing? The one I have for life is even bigger. There are some garden-variety tools in there, like “Take a walk” or “Ask for help.” There are some kind of wacky, airy-fairy things, too: “Flail,”  “Talk to monsters,” or “Write a love letter to your project.” The point is to access parts of the brain that are normally blocked. When we dream, some of those blocks are dissolved and our brain speaks to us in code. Sometimes we can interpret the message and sometimes we can’t. This week my brain spoke to me in code while I was awake. What if my biz was a house? I’ve been working on restructuring my Offerings for the last few weeks. I thought it was going to be simpler than it was. After all, I now have three neat containers to put things into: Head to Page, Camera Ready, and Out in the World. Then I had to decide how to price them and was stumped. I can’t just charge an hourly fee, because different aspects are priced differently. I can’t charge a flat project fee, because each project is so different. I want to give potential clients some idea of what I charge because I myself am not a fan of “contact me for a quote.” Right now I have kind of a hybrid thing going on, which gives some idea of cost while acknowledging the final total will vary. At least you know whether to budget $100 or $1,000. In the process of this restructuring, I...

Book Review: How to Market and Sell Your eBook

The Deets Title: How to Market and Sell Your eBook: Everything You Need to Know to Make Money with ePublishing* Author: Sarah Mae Purchasing info.: $4.99; available as a PDF, Kindle, or Nook download.   That is one enticing title, with an even more enticing price. Just two of the practices Sarah Mae preaches in this book and does well herself. Who it’s for Fledgling authors with passion for a topic that want to see their work published without needing a traditional publishing house. The content is mostly geared towards nonfiction authors, but much of it applies to fiction writers as well. Why you should listen to the author She sold over 11,000 copies of her eBook 31 Days to Clean* in the first two months of release. She has also written Core Lies*. What I liked most An eBook starts as an idea and (hopefully) ends as a profitable product. All of the whys and wherefores are covered here. She emphasizes the importance of professional editing, formatting, and design. Yes, you can do these things yourself, but you risk missing things and what you don’t spend in money you will more than spend in time. Focus on what you do best: writing. Leave the delivery of that writing to the pros. Links to additional resources on specific points are included. She spells out what you need to know about earnings, from royalties to PayPal to tax forms. A few of my favorite tips Two keys to successful content: Passion and need. Look for a sponsor: If you have a book that can showcase a brand in an authentic...

Reflecting on 2011

I am beginning my transition between 2011 and 2012.  I want to take some time with this, so I will be reflecting and planning over the next few weeks. While this will be inspired by many sources, my main work is being done through Goddess Leonie’s Creating Your Goddess Year 2012*. I won’t be sharing everything, as some things are too close to my heart, but I hope what I do share may help guide you in your transition, whatever form that takes. Celebrating & Releasing 2011 Gratitude I really wanted to breeze through the celebrating portion of this as 2011 was another rough year, and I am ready to let go of it. Even in the roughest years, however, there are good things; some come in ugly wrapping and some shine like the sun. My gratitude list includes: Spending time with my family, especially my nephew and grandmother. Seeing the world from the perspective of one who is at the beginning of the journey and one who is near the end humbles and enlightens me every day. My husband. No matter how tense things got, we always remembered that we were on the same team and were willing to do the work necessary to have a healthy, happy relationship. A trip to Edgefield (adult beverage heaven). A trip to France. Winning a free biz coaching session with Yollana Shore. Magic happened in that hour and 2012 will be the better for it. The lump I found in February turned out to be normal. Being cancer-free is awesome, even if I still have fibromyalgia. There are many shades of...

Book Review: We Are All Weird

We Are All Weird*, by Seth Godin. How much time have we all spent trying not to be weird? Until I found the drama department in high school, fitting in and becoming popular was my mission in life. Even in drama, however, there were one or two oddballs who never really fit in with our brand of weird. And I’m sure they had their own tribe somewhere! Reading this book has shown me that weird isn’t going anywhere; in fact, it’s only going to grow. If mass defined the 20th century, weird defines the 21st. Whether you’re a business owner, marketer, or consumer, understanding this shift will be critical to your success for the foreseeable future. “The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird.” Let’s talk about what weird means in this context: weird means having freedom of choice and embracing uniqueness. I agree that our ability to choose is a type of wealth, even when we think we’re poor. I often describe myself as broke, but when I think about all of the choices I have, “broke” isn’t really appropriate: I love being able to make choices about what I eat, which is a mostly vegetarian, gluten-free diet. I love being able to instantly create custom, commercial free radio stations. I love having a DVR so I can watch my shows on my schedule without having to make a choice of one over the other. I love my freedom to choose, and I like showing off my quirks. Having an “I Blog Fresno” button on my shirt...